Blog
Notes on websites, search and the follow-up behind them.
Practical articles for real estate, medspa, marine and tour businesses: what's working in SEO and AI search, how to make a site convert, and how to stop leads going cold.
Latest articles
New articles are on the way.
Coming soon
The first posts land here shortly.
In the meantime, you can read my published articles on SEO for tour operators below, or see how the work plays out in real projects.
What I write about
Four topics, the same four things I do.
Every article ties back to a problem owners actually have, and to the service that fixes it.
01 · Websites
Sites that convert
Page structure, calls to action, speed and the small changes that turn visits into enquiries.
Related service →
02 · SEO & AEO
Search and AI answers
SEO strategy, Google updates, local search and how to show up in AI overviews and assistants.
Related service →
03 · Automation
Follow-up that runs itself
CRM setups, instant replies, nurture sequences and review requests that keep leads from going cold.
Related service →
04 · Meta ads
Paid traffic that pays
Tracking, creative and landing pages, and how to tell whether a campaign is actually working.
Related service →
Published elsewhere
Articles on SEO for the travel industry.
Written while I was SEO Manager at Resmark Systems and published on the ResmarkWeb blog.
May 2026
SEO for Tour Operators in 2026: What's Actually Working Right Now
SEO & AEO
Read ↗
May 2026
How Tour Operators Can Increase Website Traffic Without Relying on OTAs in 2026
SEO & AEO
Read ↗
April 2026
Tour Operator Risk Management: What to Do When Travel Disruptions Happen
Marketing
Read ↗
April 2026
Crisis-Proof Marketing Strategies for Tour Operators
Marketing
Read ↗
February 2026
AI Marketing for Tourism: How Smart Destination Brands Win in 2026
SEO & AEO
Read ↗
February 2026
SEO for Tour Operators: A Strategic Guide to Dominating Search & AI in 2026
SEO & AEO
Read ↗
February 2026
Google February 2026 Discover Core Update: What Travel Websites Need to Know
SEO & AEO
Read ↗
Also from that work: the France Luxury Tour SEO strategy case study →
Rather talk it through?
Bring me the question you'd search for.
Twenty minutes, no pitch deck. Tell me what isn't working on your site, in search or after the form, and you'll leave with a straight answer.