Services / SEO strategy, full-stack SEO & AEO
02 · Visibility
Get found in search and in AI answers.
SEO strategy, full-stack SEO and answer engine optimization (AEO). From keyword strategy and site architecture to technical fixes, content and structured data, so you show up where buyers search and where AI assistants look for answers.
Outcome · found by people ready to buy, in search and in AI answers
Sound familiar?
Rankings usually stall for a reason you can fix.
“We only rank for our own name.”
The searches that end in a booking, like your service plus your city, go to competitors instead.
“AI answers mention our competitors, not us.”
Search is moving into AI overviews and assistants. If your pages don't give clear, structured answers, you're left out of them.
“We redesigned, and rankings dropped.”
Changed URLs, missing redirects and slower pages can undo years of search history in a week.
What's included
Strategy, technical, content and AEO, from one person.
Full-stack SEO
- SEO strategy and a prioritised roadmap
- Keyword research, search intent and keyword mapping
- Site architecture and internal linking
- Technical audit and fixes on the site itself
- On-page optimization and content strategy
- AEO: structured data, FAQ and answer-ready content
- Local SEO and Google Business Profile
- Link building and SEO-safe migrations
What you see every month
- What was done, in plain language
- Rankings for the searches that matter to you
- Organic traffic and enquiries from search
- Spot checks of how AI assistants answer your key questions
- What's next, and why it's next
How it works
Strategy first, then build on it.
01
Strategy
Keyword and competitor research, search intent and a keyword map, so every page has one clear job.
02
Architecture and technical
Site structure, internal links, speed and indexing, fixed on the site itself.
03
Content and AEO
Pages and articles written around real questions, with structured data that search engines and AI assistants can read.
04
Authority and reporting
Local signals, steady link building and a monthly report that shows what moved and what's next.
Proof
What the work looks like in the tools.
Before-and-after snapshots from three parts of the job: speed, site health and authority.
Technical · speed
Page speed, before and after
A performance pass moved the PageSpeed Insights score into the green on mobile.
Technical · site audit
Site health, cleaned up
Crawl errors and on-page issues worked through from the audit backlog.
Off-page · authority
Backlinks and referring domains
Consistent link building grew total backlinks and referring domains.
Case study: SEO strategy and site architecture for France Luxury Tour →
Also mentioned for technical SEO in roundups by SIIT, JIN Grey and Medium, and author of seven articles on SEO for tour operators. See mentions and writing →
“He’s been a versatile asset for us, successfully managing national campaigns for our tour operator partners while also leading the SEO strategy for our own internal brands.”
Paul Bryan Reyes · Senior SEO Specialist, ResmarkWeb · LinkedIn recommendation
“Chris is skilled in ongoing SEO initiatives including client reporting, SEO audits, internal linking, blog writing, backlinking, technical SEO tasks, optimization work, and overall SEO support.”
Nikki DeSantis · Managed Chris at Resmark · LinkedIn recommendation
Tools
Questions
Before you ask.
How long before SEO actually works?
Technical fixes and on-page work show up in weeks. Competitive rankings usually take three to six months. Anyone promising page one in 30 days is either buying links or guessing.
What is AEO, and do I need it?
Answer engine optimization makes your content easy for AI assistants and search features to understand and quote: clear answers, structured data and pages organised around real questions. It builds on solid SEO rather than replacing it, so it's part of the same work.
Can you guarantee rankings?
No one can, because search engines decide rankings. What I can promise is a clear plan, fixes done properly, and honest monthly reporting on what moved.
Pairs well with
01 · Foundation
WordPress design & build
Explore →
03 · Capture
Marketing automation
Explore →
04 · Demand
Meta ads & creative
Explore →
Next step
Find out why you're not showing up.
Twenty minutes, no pitch deck. Bring your site and the searches you want to win, and you'll leave with a straight read on what's holding you back in search and in AI answers.