Chris Rafols | Web, Graphic Design and SEO Expert

Portfolio

Work built to get found, chosen and booked.

Websites, search visibility, brand identity, automation and paid creative for real estate, medspa, marine and tour businesses. Every project below was built around one job: turning attention into enquiries.

01 · Web design & build

02 · SEO & AEO

03 · Brand & graphic design

04 · Marketing automation

05 · Meta ads & creative

01 · Web design & build

Websites that sell while you sleep.

Conversion-focused WordPress and Elementor sites you can edit yourself. Each one was structured around the action that matters to that business: a booking, an enquiry, a registration.

More website builds

Built with

WordPress Elementor Astra theme WooCommerce LearnDash Figma

02 · SEO & AEO

Search visibility you can measure.

Strategy, technical fixes, faster pages and steady authority building, aimed at the searches that end in a booking. Here's what that looks like in the tools, plus a full SEO strategy case study for France Luxury Tour →

Google PageSpeed Insights performance score before and after optimization

Technical SEO · speed

Page speed, before and after

A performance pass on images, scripts and caching moved the PageSpeed Insights score into the green, so pages load fast on mobile where most searches happen.

Semrush site audit health score before and after technical fixes

Technical SEO · site audit

Site health, cleaned up

Crawl errors, broken links and on-page issues worked through from the audit backlog, lifting the overall site health score from before to after.

Backlink and referring domain growth before and after link building

Off-page · authority

Backlinks and referring domains

Consistent link building grew total backlinks and referring domains, the authority signal that helps service pages compete for local searches.

What's included

  • Technical audit and a ranked fix backlog
  • Keyword and search-intent mapping
  • On-page optimization and service-area pages
  • Google Business Profile and local citations
  • Link building and monthly reporting

Tools

Semrush Ahrefs Rank Math Yoast SEO Google Analytics Google Business Profile

04 · Marketing automation

What happens in the ten minutes after someone enquires.

Speed-to-lead is where most bookings are won or lost. I wire the form to the CRM and set up the follow-up so no enquiry depends on someone remembering.

01

Form to CRM

Every enquiry lands in the CRM with its source attached. No copying, no re-typing.

02

Instant reply and alert

The lead gets a reply in seconds; you get a notification on your phone.

03

Nurture sequence

A short, human follow-up sequence for anyone who doesn't book straight away.

04

Reviews and reporting

Review requests after the job, and a simple report in your inbox each month.

What's included

  • Form to CRM, no manual re-typing
  • Instant auto-reply and lead alerts
  • Nurture and re-engagement sequences
  • Review requests after the job
  • Reporting that arrives in your inbox

Automation lives inside your accounts, so examples are best walked through live. Ask on the call.

Tools

ActiveCampaign Constant Contact Fluent Forms ClickUp Asana Slack

05 · Meta ads & creative

Paid traffic pointed at pages built to convert it.

Campaign structure, tracking that actually fires, and the creative that goes in front of people, all aimed at a landing page designed for the offer.

Creative

Ad graphics

Static and carousel creative built for the feed, in the brand's colours and type.

Creative

Video edits

Short-form cuts for Reels and Stories, edited for the first three seconds.

Conversion

Landing pages

One page per offer, with one clear action and proof right where the decision happens.

What's included

  • Campaign structure and audiences
  • Pixel and conversions tracking done right
  • Ad creative, graphics and video edits
  • Landing pages built for the offer
  • Weekly read on what to cut and scale

Ad accounts, pixels and audiences stay in your name, so the data is yours whatever happens.

Tools

Meta Business Suite Canva Adobe Photoshop Adobe Premiere Pro Adobe Audition Filmora

Next step

Want results like these on your site?

Twenty minutes, no pitch deck. Bring your site, the searches you want to win, or the campaign that isn't paying for itself. You'll leave with a straight read on what to fix first.

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