Chris Rafols | Web, Graphic Design and SEO Expert

About

Hi, I'm Chris Rafols.

Christian Rafols on paper, Chris to most clients. I build WordPress websites for real estate, medspa, marine and tour businesses, then make sure people can find them and that every enquiry gets a fast reply.

Chris Rafols (Christian Rafols), web designer and SEO strategist

Chris Rafols

How I got here

From marketing graphics to the whole system behind them.

I started on the technical side, with a background in information technology. My first marketing work was for real estate. As a Creative Marketing Associate with Keller Williams franchise offices in Delaware and Maryland, I designed listing graphics, flyers and social content, maintained websites and sent email campaigns. I also supported loan officers with their marketing at Patriot Pacific Financial.

That work kept running into the same wall. A good-looking site doesn't help if nobody finds it, and leads that do come in go cold when nobody follows up. So I moved into building the sites myself, then into technical SEO, then into the automation and paid traffic around them. For clients like GrowWise Agency and 153 Yachting, I became the person who built the site, set up the analytics and handled the SEO, so nothing got lost between three different vendors.

Most recently I was at Resmark Systems, which serves tour and activity operators. I started as SEO Manager running 10+ client accounts, including national campaigns for tour operator partners, and was promoted into an internal SEO role leading strategy for Resmark's own brands. Today I work directly with clients.

What I do now

Four things, usually in this order.

You can hire me for one of them. They just work better when the same person keeps them connected.

01 · Foundation

WordPress design & build

Conversion-focused sites you can edit yourself.

02 · Visibility

SEO strategy & AEO

Full-stack SEO, found in search and AI answers.

03 · Capture

Marketing automation

Fewer leads lost after the form.

04 · Demand

Meta ads & creative

Paid traffic held to a number.

The cause before the fix

I find out what's actually holding the site back before I quote anything.

Fast wins first

The fixes that move enquiries go first; rebuilds only where they're justified.

Everything stays yours

Domain, hosting, analytics and ad accounts stay in your name.

Experience

Where I've worked.

2025 – May 2026

SEO Manager, then internal SEO · Resmark Systems

Managed SEO for 10+ client accounts, including national campaigns for tour operators, then promoted to lead SEO strategy for Resmark's own brands. Wrote about search for the travel industry.

2024

Co-founder · Lemonade VA Agency

Co-founded a virtual assistant agency and ran its marketing.

Client work

Website developer & SEO · GrowWise Agency

Built websites and landing pages, set up analytics and managed SEO for the agency and its clients.

Client work

Website developer & SEO · 153 Yachting

Designed and developed the website and landing pages, set up analytics and handled SEO.

Previous

Marketing Assistant to the CEO · Patriot Pacific Financial

Marketing collateral and tech support for the CEO and loan officers.

2021 – 2022

Creative Marketing Associate · Keller Williams Realty

Graphics, websites, social media and email marketing for the Delaware Beaches and DelMarVa offices.

Let's talk

Is your site bringing in enquiries?

If it isn't, book a free 20-minute call. You'll leave with a straight read on what to fix first, whether or not you hire me for it.

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