About
Hi, I'm Chris Rafols.
Christian Rafols on paper, Chris to most clients. I build WordPress websites for real estate, medspa, marine and tour businesses, then make sure people can find them and that every enquiry gets a fast reply.
Chris Rafols
How I got here
From marketing graphics to the whole system behind them.
I started on the technical side, with a background in information technology. My first marketing work was for real estate. As a Creative Marketing Associate with Keller Williams franchise offices in Delaware and Maryland, I designed listing graphics, flyers and social content, maintained websites and sent email campaigns. I also supported loan officers with their marketing at Patriot Pacific Financial.
That work kept running into the same wall. A good-looking site doesn't help if nobody finds it, and leads that do come in go cold when nobody follows up. So I moved into building the sites myself, then into technical SEO, then into the automation and paid traffic around them. For clients like GrowWise Agency and 153 Yachting, I became the person who built the site, set up the analytics and handled the SEO, so nothing got lost between three different vendors.
Most recently I was at Resmark Systems, which serves tour and activity operators. I started as SEO Manager running 10+ client accounts, including national campaigns for tour operator partners, and was promoted into an internal SEO role leading strategy for Resmark's own brands. Today I work directly with clients.
What I do now
Four things, usually in this order.
You can hire me for one of them. They just work better when the same person keeps them connected.
01 · Foundation
WordPress design & build
Conversion-focused sites you can edit yourself.
02 · Visibility
SEO strategy & AEO
Full-stack SEO, found in search and AI answers.
03 · Capture
Marketing automation
Fewer leads lost after the form.
04 · Demand
Meta ads & creative
Paid traffic held to a number.
The cause before the fix
I find out what's actually holding the site back before I quote anything.
Fast wins first
The fixes that move enquiries go first; rebuilds only where they're justified.
Everything stays yours
Domain, hosting, analytics and ad accounts stay in your name.
Mentions & writing
Where my work and writing have appeared.
Industry roundups of Filipino SEO practitioners have pointed to my mix of web development and technical SEO. I've also written about search for the travel industry.
Mentioned in
Writing
Profiles
Experience
Where I've worked.
2025 – May 2026
SEO Manager, then internal SEO · Resmark Systems
Managed SEO for 10+ client accounts, including national campaigns for tour operators, then promoted to lead SEO strategy for Resmark's own brands. Wrote about search for the travel industry.
2024
Co-founder · Lemonade VA Agency
Co-founded a virtual assistant agency and ran its marketing.
Client work
Website developer & SEO · GrowWise Agency
Built websites and landing pages, set up analytics and managed SEO for the agency and its clients.
Client work
Website developer & SEO · 153 Yachting
Designed and developed the website and landing pages, set up analytics and handled SEO.
Previous
Marketing Assistant to the CEO · Patriot Pacific Financial
Marketing collateral and tech support for the CEO and loan officers.
2021 – 2022
Creative Marketing Associate · Keller Williams Realty
Graphics, websites, social media and email marketing for the Delaware Beaches and DelMarVa offices.
Let's talk
Is your site bringing in enquiries?
If it isn't, book a free 20-minute call. You'll leave with a straight read on what to fix first, whether or not you hire me for it.