Portfolio / Case study
Events & coaching · 2026
Build 26 Dallas: an event site, Stripe ticketing and the ads to fill it.
A two-day real estate training event needed one partner to build the website, take ticket payments and bring people to it. I built the site and ticketing, designed the landing page and ran the Meta campaign.
Client
Build 26 Dallas
Scope
Website, Stripe ticketing, landing page, Meta ads
Services
01 Web design & build · 04 Meta ads & creative
Live site
Results
161 tickets sold, and thousands of visits for under $170 in ads.
161
Completed ticket sales through the site (169 orders placed)
3,757
Landing page views from the Meta campaign
$0.04
Cost per landing page view
$167.87
Total Meta ad spend
Sources: the site's Stripe-connected ticketing system (169 orders, 161 completed), Meta Ads Manager (campaign “BUILD Dallas 2026 – Why Join”) and Google Analytics 4, 1 May to 30 September 2026.
The brief
One partner for the site, the payments and the traffic.
The organisers wanted a single place where people could learn about the event, choose a ticket and pay, without sending them to a third-party ticketing site. They also wanted sponsors to have their own route in, and a campaign to get the event in front of the right people.
Splitting that across a web designer, a ticketing platform and an ads agency would have meant three handovers and nobody owning the whole path from ad to checkout. I took on all of it.
What I built
From the first ad click to a paid ticket.
01 · Website
Event website
A WordPress and Elementor site arranged so the decision to register sits above everything else: speakers, agenda and ticket tiers, with a countdown to the event.
- Event and speaker pages
- Clear ticket tiers
- Mobile-first layout
02 · Payments
Ticketing connected to Stripe
A ticket flow built into the site, so buyers stay on build26dallas.com from choosing a ticket to paying for it.
- General admission and VIP tickets
- Order and checkout pages
- Stripe payment processing
- Separate sponsor enquiry page
03 · Demand
Landing page and Meta ads
A “Why Join” campaign sending paid traffic to a page built for the event, with the Meta pixel tracking every landing page view.
- Landing page design
- Campaign setup with Advantage+ audience
- Pixel and page-view tracking
Who responded
The campaign found its audience: women 55 and over.
Advantage+ audience let Meta look beyond the starting targeting. The strongest response came from women, especially in the 55–64 and 65+ age groups, which is useful targeting knowledge for the next event.
Share of landing page views by gender
Women
77%
Cost per result $0.04
Men
22%
Cost per result $0.06
What this tells the organisers
- Lead future creative and messaging with this audience in mind.
- Older age groups responded most, so the landing page should stay easy to read and simple to act on.
- At $0.04 per view, the campaign can scale with a bigger budget before costs become the problem.
Where visitors landed
Traffic reached every part of the ticket path.
The site recorded 6,679 sessions from May to September 2026. Most started on the homepage, and visitors also arrived directly on the ticket, sponsor and event pages. People who reached the event page stayed the longest.
Landing page
Sessions
Avg. engagement
Homepage
5,822
15s
Buy a ticket
226
29s
Become a sponsor
210
9s
Event page
52
2m 19s
General admission ticket
47
54s
Next step
Planning an event or a launch?
I can build the site, take the payments and run the ads, so one person owns the whole path from first click to checkout. Book a free 20-minute call and tell me what you're launching.